Hi, I am Ahmar Syed.
Curious by nature, creative by choice.
A little strategy, a little storytelling and a lot of curiosity.
Books, films, brands and technology led me to the art of telling stories.
It has taken me into boardrooms, cricket stadiums and creative studios.
Here is a little of what I have been up to.
One thing led to another…
And soon there was quite a bit to show.
A few things I have worked on.
Different brands, different challenges and plenty of good stories.
A few things I enjoy doing.
My work rarely fits one category, and neither do my interests.
AI & Creative Technology
AI has opened up a whole new playground, from filmmaking and visual storytelling to websites and digital campaigns, and there is always something new to learn.
Marketing & Strategy
I enjoy the thinking before a campaign, understanding the audience and finding what will actually work, then shaping it into a pitch deck that tells the story clearly.
Branding & Creative Direction
I love brands with a strong point of view, and making sure every detail of their voice, campaigns and identity feels considered.
Communication & Experiences
Some stories belong on a screen and others on a stage, and I enjoy finding the right way to make each one memorable.
Worked with IGI, Blackstone, Elixia, JLL and UNICEF. Campaigns and collaborations with Gujarat Titans, HSBC and Mercedes-Benz.
Good company along the way.
I have been fortunate to learn from some wonderful people and organisations.
When I am not working…
You will probably find me with a good book or a great film. Here are a few favourites.
No matter what anyone tells you, words and ideas can change the world.
Have something interesting in mind?
Whether it is a project, an idea or a good book recommendation, I would love to hear it.